The Cyber Trust Mark is a new label introduced by the U.S. government to indicate that a smart device is secure. As the Internet of Things (IoT) devices, such as smart thermostats and baby monitors, have become more popular, they make our lives easier but also increase our exposure to cyber threats. As of 2025, AI-driven cyberattacks are estimated to constitute 40% of all cyber threats. In the realm of Internet of Things (IoT) security, there has been a notable increase in attacks. The mid-year update to the 2024 SonicWall Cyber Threat Report identified a year-to-date rise of 107% in IoT malware attacks.
In response to this growing concern, the U.S. government has introduced new standards to ensure that devices meet specific security criteria. When shopping for devices, you may soon spot a shield featuring the "U.S. Cyber Trust Mark". Here's a closer look at what it means and how you can use it to make safer purchases.
What is the Cyber Trust Mark?
Smart devices are increasingly present in our daily lives, from our homes to workplaces. However, many of these devices still lack proper security, making them vulnerable to hackers. In 2023, products like TVs, smart plugs, and digital video recorders were found to have the highest number of IoT vulnerabilities. Other devices may also be exposed to risks, often without us realizing it.
The Cyber Trust Mark aims to address this issue. It acts as a reliable indicator of a device’s security, so you can make informed purchasing decisions without needing technical expertise.
How Does a Device Get the Cyber Trust Mark?
To earn the U.S. Cyber Trust Mark, a device must undergo a series of tests to ensure its security. These tests evaluate several factors, including:
- Password strength: Devices must use strong passwords to prevent unauthorized access, as weak passwords are a common entry point for hackers.
- Data protection: Devices should employ encryption and other security measures to safeguard personal data.
- Software updates: Devices must regularly receive updates to fix vulnerabilities and stay ahead of emerging cyber threats.
Devices that pass these tests are granted the Cyber Trust Mark, offering peace of mind for consumers.
How Often are the Standards for the Cyber Trust Mark Updated?
To obtain the Cyber Trust Mark, companies must apply and submit their devices for testing. Once a device meets the required standards, the company can display the mark on the product packaging. While obtaining the mark involves time and costs, it helps companies build consumer trust and boosts their sales.
When Will We See the Cyber Trust Mark?
Though it's still new, the Cyber Trust Mark will soon appear on various smart devices. Retailers are encouraged to adopt it quickly, meaning you could see it on products the next time you shop. Devices that may feature the Cyber Trust Mark include:
- Smart TVs
- Smart speakers
- Security cameras
- Smart thermostats
- Smart locks
How Does the Mark Help Consumers?
The Cyber Trust Mark simplifies the shopping process by providing a clear, easy-to-understand sign of a device’s security. No technical knowledge is required to know that a device with the mark has passed security tests. The mark also encourages manufacturers to prioritize safety, pushing them to improve device security to meet these standards.
What if a Device Doesn’t Have the Mark?
If a device doesn’t carry the mark, it doesn’t necessarily mean it’s unsafe. However, it’s a good idea to investigate its security features further. You can ask the retailer or check online for more information. Whenever possible, choosing a device with the Cyber Trust Mark ensures it has passed rigorous security tests.
What to Do If You Already Have Smart Devices?
If you already own smart devices, don’t worry—you can still take steps to improve their security:
- Change default passwords
- Regularly update the device’s software
- Disable unused features
- Set a strong Wi-Fi password
By following these guidelines, you can significantly enhance the safety of your devices and data.
What’s Next for Smart Device Safety?
The Cyber Trust Mark is just the beginning of a broader initiative to improve smart device security. Future developments may include:
- Stricter standards for devices to earn the mark
- Additional device categories eligible for the mark
- Enhanced testing methods to ensure safety
While the Cyber Trust Mark currently applies only within the U.S., other countries may introduce similar initiatives to bolster global smart device safety.
Stay Safe and Smart
The Cyber Trust Mark is an essential tool in making informed decisions about the safety of smart devices. As you shop for new tech, keep an eye out for the mark—it’s your assurance of a secure device.
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