Clients already have the means to reach out to you, but the overall experience may not always meet their expectations. Explore the most common customer frustrations and discover how Artificial Intelligence (AI) can enhance and improve these interactions.
Customers could be happier. To understand why, just think of when you’ve had your own poor experiences as a customer — like long wait times to speak to an agent or contacting customer service multiple times to resolve an issue — that still torment you.
Customers have embraced AI to make things better. Here’s a quick example: Nearly half
of consumers cite better support through messaging or on company sites. This is how AI-powered chatbots can resolve complex issues — often without any human interaction — around the clock.
The need for customers to connect in whatever channel they choose isn’t going away, as channel preferences remain fragmented and trends differ by variables like market, age, and gender. But a sound communications strategy goes beyond what channels customers like … it’s about how they prefer to communicate. Once you unlock that knowledge, you’ll discover the AI channel-specific benefits that can enhance your CX strategy.
Only 42% of consumers are “very satisfied” when communicating with businesses.
Offering the right channel goes a long way toward a positive CX.
But for many businesses,setting up and maintaining those channels are no easy effort.
87% of consumers use at least one
messaging/texting platform with
businesses/service providers.
74% of consumers use video chat/
call platforms with businesses/
service providers.
92% of consumers use at least one
voice channel with businesses/service
providers.
78% of consumers use social media
platforms with businesses/service
providers.
Mobile phone calls continue to
be the most widely used voice
communication method, followed
by WhatsApp.
If you downloaded the book, you will see the actual 2024 data that supports these take aways
.
Get the facts. Literally. Global Customer Engagement Report 2024 is your guide to customer communication trends. This 12th annual report is big, with over 7,000 customers participating across 17 global markets.
Can you afford not to download it FREE immediately?